Meetings & Conventions • mcmag.com 59 March 2018
YOU ARE A STAND OUT in the meetings landscape. You wear many
hats and can add many titles after your name that reflect your numerous
talents and valuable skillset. What’s also important to mention is your
unbridled passion for your profession, evident in the way you conduct
business. It’s essential for you to stand out as you skillfully navigate an
industry where disruptors can add complexity to your pathway like gates in
a giant slalom race.
This Independent Planner Education Conference (IPEC) section is
designed specifically for you, delving into the topics that will speak to your
unique needs, helping you to not only keep apace with the twisting turns of
your marketplace, but stay ahead of the game as you continue to build your
brand and solidify your value.
Staying on the cusp of industry relevancy, the 2018 IPEC conference,
held last month, was a timely place to gather and discuss the issue of
commission cuts for third-party planners and how to successfully forge
ahead when it’s no longer business as usual. “Not So Welcome News”
(page 74) offers sound bytes from fellow independents and experts
within the meetings landscape, coupled with sage recommendations on
what may prove to be a major shift in the way you manage your business
“The Name of the Planning Game” (page 66) tackles the subject of
your evolving role as a meeting and event planner. You might say, what’s in a
name? When it comes to titles, it can be a clear indicator of your professional
prowess. This story defines your role as strategist and collaborator, partnering
with your clients to meet their sophisticated goals and deliver positive results.
Discover great tips and practices from industry leaders and colleagues on how
to own your story and truly reflect the value you bring to the table.
Yet another disruption facing the industry is the EU’s upcoming General
Data Protection Regulation (GDPR) policy rolling out in May 2018. While
many of you might not consider this issue as important to the day-to-day
responsibilities of your business, compliance is necessary to avoid major
fines and maintain professional transparency with your clients. Our article,
“Getting Up to Speed With GDPR” (page 78), is a great source on
how this policy will change how you handle client data and what steps you
can take in ensuring your business is in full compliance once it takes effect.
With a new year comes advancements in technology and exciting new
trends to help you to be more efficient at creating memorable meeting
and incentive programs. Discover what tech solutions are essential in
“Must-Have Tech” (page 86); and fresh ideas you can implement in
our article, “Engage. Enlighten. Elevate.” (page 92), to ensure you are
keeping things relevant, educational and enriching for attendees—from the
hotels you choose to the cuisine you present.
Happy reading! Smart planning!
Produced by Northstar Meetings Group Custom Media Department
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Lesley Krautheim, Group Managing Editor Tessa Sestina, Art Director
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Armand Rosales, Production Specialist Marianne Chmielewski,
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