SPECIAL ADVERTISING SECTION 6
restaurant outlets, as well as offices,
residences and a grocery store when
it opens in 2019.
The nearby 16-acre Arizona Center,
currently undergoing a $25 million
makeover, serves up a mix of
casual eateries and outdoor spaces.
Additionally, construction will begin
this year on a boutique AC Hotel
by Marriott and a 31-story
A distinguishing characteristic of
revitalized Phoenix is its adaptive reuse
of historic buildings and landmarks,
preserving the city’s character and
identity, while sparking growth. One
locus of such activity is along the
central corridor just north of downtown,
where mixed-use developments such
as The Newton, The Crown, The
Colony and Uptown Plaza are
creating a buzz.
Community-minded spirit is also
key to the reinvigorated downtown.
Examples abound, including
The Churchill, a soon-to-open
marketplace fashioned from
repurposed shipping containers that
will house locally-owned restaurants,
bars and boutiques, plus space for
Another driving force is the creative
artists who have brought their vision
and energy to town, notably in the
historic Roosevelt Row Arts District.
“RoRo” to locals, this neighborhood of
art studios and galleries, music venues,
theaters, restaurants and bars has been
dubbed one of the nation’s “great
places” by the American Planning
Arts communities have also taken root
in the Warehouse District as well as
in the Grand Avenue neighborhood,
a one-time commercial district now
enlivened by colorful wall murals and
Of course downtown Phoenix has
long been home to venerable cultural
institutions, among them the Orpheum
Theatre, Symphony Hall and the three-stage Herberger Theater Center, now
home to six resident companies. The
Heard Museum, known for its superb
Native American art collection, and the
Phoenix Art Museum are both just a
short ride away by light rail.
The Phoenix music scene is also hot,
with numerous new venues downtown.
Among them are The Van Buren, a
1,800-person concert venue and event
space housed in a historic building, and
the neighboring Crescent Ballroom, also
in a repurposed building.
In 2017, Phoenix hosted its first
Lost Lake music festival, attracting
some 45,000 attendees over three
days to Steele Indian School Park just north
of downtown. The three-day McDowell
Mountain Music Festival (also known as
M3F) is a popular annual event also held
at Hance Park in downtown Phoenix.
Just south of downtown, the
Warehouse District was the
commercial heart of Phoenix in
the early 1900s before entering
a period of deterioration.
Today, the neighborhood is
being reclaimed by high-tech
startups, social entrepreneurs
and business incubators who
value the craftsmanship,
character and open space of
its historic brick warehouses.
The Warehouse District has
emerged as hot and trendy —
so much so that Thrillist last
year named it one of 12 city
neighborhoods that will soon
become “crazy popular.”
ASU GRANT STREET STUDIO H E