®MEETINGSANDCONVENTIONS
®
FEBRUARY 2011
mcmag.com
THE POWER OF INFORMED PLANNING
CRITICAL
CHALLENGES FOR
MED/PHARMA
MEETINGS P. 53
PLANNING THE
“UNCONFERENCE” P. 64
MEETING IN
TODAY’S
CHINA P. 45
SPECIAL REPORT:
The Transformation of
DESTINATION
MARKETING
Poised for change:
Jeffrey Vasser, president of
the Atlantic City Convention
& Visitors Authority (at left,
in Boardwalk Hall), and Gary
Musich, the ACCVA’s
vice president of
convention sales
How changing times have made
the old CVB model obsolete P. 30
■ LAS VEGAS P. 75 ■ LOS ANGELES P. 71 ■ UTAH P. 86
