MEETINGS
®
CONVENTIONS
JANUARY 2008
®
PERFECTION IN PLANNING
mcmag.com
GAUGING THE
VALUE OF
M EETINGS
HOW CITIES CALCULATE WHAT
YOUR BUSINESS IS WORTHP. 76
SPECIAL REPORT: Medical Meetings
• Doctors’ cures for blah events P. 53
• Gifts physicians can accept P. 63
• New planner certification P. 71
THE LATEST on third-party
commissions P. 93
GREENS TO ENVY:
New courses and clubhouses P. 101
How BOSCH fine-tuned its incentives P. 97
ALBUQUERQUE, N.M. P. 123 LONG BEACH, CALIF. P. 125 WISCONSIN P. 119
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